victoria treble
creative director
In July 2023, my team was tasked with developing Super Bowl ideas for CeraVe’s first-ever campaign, airing February 2024.
Fueled by my love of dumb puns and internet chaos,
I pitched a simple, disruptive idea: Michael Cera bamboozles the internet into thinking he’s behind CeraVe.*
*this exact line appears in our Day 1 pitch deck, and we committed to the bit all the way through.
this site is under construction, please contact me at victoria.treble@gmail.com should you want to get in touch.
About Victoria Treble
Victoria Treble is a multifaceted creative director and leader known for shaping culture-first ideas for some of the world’s most recognizable brands. Her work spans iconic Super Bowl moments, global brand platforms, and earned-first campaigns that live far beyond traditional advertising.
She has led and contributed to work for consumer brands including CeraVe, the Coca-Cola portfolio (Coca-Cola, Fanta, Diet Coke, Powerade), Lay’s, Kotex, and Walmart; hospitality and lifestyle brands such as Hyatt; automotive and mobility leaders including Michelin and BFGoodrich, and many more.
Across categories, Victoria is known for her ability to interpret briefs through a distinct cultural lens, blending humor, internet fluency, and strategic storytelling to create work that earns attention, not just buys it.
Victoria achieved her Bachelor's Degree in Photography & Digital Media from The Fashion Institute of Technology
